Week ending July 24th per SEO content Promoting roundup

Inside this week’s latest and greatest online advertising information, content entrepreneurs discuss the role of SEO, the SEO and search neighborhood discuss linking schemes and note a kinder, gentler Panda roll-out, whereas social media entrepreneurs discuss strategy and influence.

This week’s picks!

Content Marketing

Lee Odden is showcased with “Chicken or the Egg?   Lee Odden on SEO Content Creation” at OpenView Labs.

In the first of a site collection, Heather Lloyd-Martin posts “The SEO content revolution is here. Are you prepared?” In SEO Copywriting.

Uri Bar-Joseph posts “Google, Social & Content Marketing: Can We Measure Quality & Qualify Quantity?” In Search Engine Watch.

Avinash Kaushik posts “Watch, Think, Do: A Content, Marketing, Measurement Business Framework” at Occam’s Razor.

Neil Patel shares “3 Quick Ways to Enhance Your Content Marketing Efforts” at Quick Sprout.

Lyndon Antcliff discusses “Why Linkbait and Content Marketing are Fundamentally the Exact Same thing” at Cornwall SEO.

Mark Schaefer posts a video interview, “Extreme content advertising with Julien Smith,” at grow.

Danny Brown’s Most Recent Sunday Share includes SAP’s Michael Brenner’s “8 Steps to Build Your Content Hub.”

Lee Odden shares “Vital Q and A on SEO & Content Marketing for Small Businesses” at TopRank.

Marketing Charts posts “Local Advertisers Overwhelmed from the Array of Available Digital Marketing Channels.”

Citing a fresh Conductor study, Nathan Safran shares “5 Statistics Insights to the Headlines Readers Click” at Moz.

Ayaz Nanji posts “The Most (and Least) Effective Keywords and Phrases in Mail Subject Lines” at MarketingProfs.

Joshua Giardino posts “The Behavioral Psychology Behind Bold Creative” at iAcquire.

Video Fruit’s Bryan Harris posts a video, “How Can Colors Affect Purchases?” In KISSmetrics.

Rachel McCombie shares “50 Great Content Thoughts + Examples — part 1” at SEOptimise.

Katie L. Fetting shares “7.5 Tips to Becoming a Brainstorming Geniius” at Portent.

Gregory Ciotti posts “Best Practices at Conversion Rate Optimization Debunked” at Unbounce.

Discussing conversions, Heather Lloyd-Martin posts “Is the about us page a real yawner?” In SEO Copywriting.

Thibaut Davoult posts “I Your Industry Boring? Use Instagram to Create Your Company Stand Out” at YouMoz.

Ardi Kolah discusses “Why Entrepreneurs Need to Follow Active Listening” at Vocus.

SEO MOmma shares resources for finding trending articles topics with “Content Creation and Curated Content.”

Pawan Deshpande posts “5 Tips Every Content Curator Should Write Better Calls-to-Action” at Content Advertising Institute.

Robi Ganguly discusses “Mobile App Marketing, App Retention, and Building Actual Customer Relationships” at Moz.

Cezary Tietrzak discusses how “iOS 7 Implications for Marketers” at ClickZ.


  • BtoB is currently holding Digital Edge LIVE October 23rd at Nyc.

(John Hall lists numerous excellent conferences for internet marketers, companies, and entrepreneurs at Forbes).

SEO & Hunt

Barry Schwartz reports “Google Confirms Panda Update Is Rolling Outside: That One Is More ‘Finely Targeted”’ at Lookup Engine Land.

Schwartz also posts “2013: The Year In Google SEO Thus Far” at Advertising Land.

Daniel Cristo posts “SEO: The Future of Search Results” at Search Engine Journal.

Matt McGee accounts “Google Agrees To Settle Lawsuit Over Passing Search Questions To Third Parties” at Lookup Engine Land.

Richard Baxter posts “We Should Not Care About PageRank” at SEO Gadget.

Citing a current Matt Cutts’ (Google Webmaster Assist) video, Barry Schwartz reports “Google’s Matt Cutts: Linking 20 Domains Collectively Probably A ‘Cross Linking Scheme”’ at Lookup Engine Land.

Google discusses what it believes to be “Link schemes” at its Webmaster Tools Assist page.

Simon Heseltine posts “Google Webmaster Tools: An Overview” at Search Engine Watch.

Ann Smarty is showcased with “About SEO & guest blogging: A smart discussion with Ann Smarty” at SEO Copywriting.

Jon Ball posts “Link Building begins with Research and Research is Nothing Without a Human Brain” at Search Engine Journal.

Jason Acidre shares “22 Link Building Tips from @xightph” at KaisertheSage.

Jim Boykin posts “New Free Tool, the Google Backlink Checker Tool for Penguin & Disavow Evaluation” at Internet Marketing Ninjas.

Kaila Strong shares “Post Panda & Penguin Recovery Tips to eCommerce Sites” at Vertical Measures.

Tom Schmitz takes us on “A deep Dive Into Google’s Picture Carousel And Knowledge Graph Outcomes” at Lookup Engine Land.

Hardy Desai discusses “Getting Your Website Ready for The Knowledge Graph” at Search Engine Journal.

Thom Craver posts “Bing Autosuggest Expands to Carry on Instant Search, Knowledge Graph In 1 Fell Swoop” at Search Engine Watch.

David Amerland discusses “The Way ‘Social’ and ‘Semantic’ Move Hand-In-Hand” at Social Media Today.

Martin MacDonald posts “SEO isn’t dead, but it only got a sibling” at his website.

John Lincoln discusses “The Way Voice Search Is Changing SEO” at Search Engine Journal.

Thom Craver posts “Google Analytics Revolutionizes Advanced Segments” at Search Engine Watch.

Gemma Holloway posts “Universal Analytics and Cookies — The Complete Guide” at Koozai.

Kristine Schachinger posts “SEO Cheat Sheet: 15 Common Oversights Discovered During Website Audits” at Search Engine Watch.

EMarketer posts “Getting the Most ROI From SEO.”

Ken Lyons discusses “The Way to Increase Conversions to Your Best (and Worst) Performing Key words in 6 Steps” at Search Engine Watch.

Kristina Kledzik posts “The SEO’s Guide to Building a Great Mobile Website” at Moz.

Matthew Young posts “The Good, the Bad, and also the Mobile: SEO Tips to Your Cell Site Right Now” at Bruce Clay, Inc.

Chris Liversidge posts “Use Google’s Picture & Mobile Optimisation Strategies For SEO Advantage” at Lookup Engine Land.

Rebecca Murtagh discusses how “Integrating Owned, Earned & Paid Media To Get Better SEO” at Search Engine Watch.

Barry Schwartz reports “Google: Authorship Bug Affects ‘ Very Few Sites,’ Actively Working With A Repair” at Lookup Engine Land.

Bill Sebald shares “Google+ SEO Tips For The Native Business Owner” at Greenlane SEO.

Citing recent comScore statistics, Jessica Lee reports “Bing Grows Lookup Market Chat — at Yahoo’s Expense, maybe not Google’s” at Search Engine Watch.

Larry Kim posts “Has the AdWords Improved Campaign Apocalypse Been Cancelled?” In Search Engine Journal.


Social Media Marketing

Amy Gesenhues accounts “Social Media Use Growing among Fortune 500 Listing With 77% Tweeting & 70% On Facebook” at Advertising Land.

Brian Solis posts “It’s time for social websites to grow up” at Venture Beat.

Jason Cormier posts “Social Media Competitive Evaluation: A Lesson from the Fashion Industry” at Search Engine Watch.

Annie Cushing discusses how “LinkedIn’s Most Glaring Deficiencies And How To Get Around Them” at Annielytics.

Rachel Kavanagh posts “PPC for LinkedIn, What is the Difference?” In Marketo.

Christian Karasiewicz discusses how “17 Ways Advertisers Could Leverage Facebook Graph Look” at Social Media Examiner.

Jennifer Horowitz posts “Banish The Boring: 12 Tips To Get Fan Pages” at Degree 343.

Merry Morud discusses “How To Setup New Facebook Reports” at Search Engine Watch.

Nicolette Beard posts “Social Media Strategy: Where to Begin & Why” at TopRank.

“New Magazine in Social Media Examiner” News Social Media Examiner’s weekly information.

Danny Brown discusses “The Future of Social Conversations.”

Jon Morris posts “Influencing Social Awesomizers with Personalized Content” at Moz.

Stacey Miller discusses “Four Social Media Metrics Worth Measuring” at PRWeb.

Greg Jarboe accounts “Video Ad Perspectives Surge to Record 20 Billion in June” at Search Engine Watch.

Carla Marshall posts “Track Your Top Videos With New YouTube Analytics Feature” at ReelSEO.


  • Social Fresh West 2013 will return to San Diego August 22nd and 23rd.

(For an all-in-one listing and description of how social networking, inbound & content marketing and advertising occasions, check out Neal Schaffer’s “The 12 Greatest Social Media Conferences to Attend in 2013” at Social Media Today.)

Photograph because of George Lu

Stay ahead of the curve with my free newsletter! Pick either daily upgrades or a weekly overview of the most recent SEO buzz.

About blogadmin