How Spreading Out SEO Across Departments Can Help Make Information and Analytics Higher Priorities– Public Relations Information

While Hui didn’t come across pushback when he recommended the inter-departmental SEO org chart, he yields it can occur. The treatment, he claims, is education and learning, which, Hui confesses, “will not be finished overnight.” This is why education and learning is second on his to-do list. “All of this will certainly fall on deaf ears” unless coworkers understand SEO and the component it plays in marketing and communications technique. Search Engine Optimization, he claims, “is not a be-all, end-all. It collaborates with social media. It deals with online and offline advertising and marketing as well as material amplification. It works with sales.”

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